Cardboard Furniture Packaging Assembles Into Tables & Chairs [Video]
Rather than throwing away the box from DIY Living, consumers can turn it into furniture items.
With the help of leading ad agency Publicis, DIY Living in Singapore revised its product packaging to be reused in the home. Once the furniture has been assembled, rather than throwing away the cardboard box, users can follow the printed instruction to fold and twist the packaging into functional items such as a stool, coffee table, and lamp shade.
The idea appeals to students and young couples where they can decorate their apartment with real furniture along with eco-friendly and practical accessories. Watch the video below to see DIY Living’s campaign:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.