Gap’s ‘Whispering’ Windows Call Out To Passing Customers
To lure customers into their stores, the retailer is testing discreet audio displays that project sound from the window, turning it into a transparent vibration speaker.
To attract more customers into their stores, Gap is testing FeONIC‘s ‘Whispering Windows,’ which project sound and advertisements from a window display. Brandchannel reports that the new window displays are on show at the brand’s flagship stores in London, Paris, Rome, and Milan, to highlight its current campaign.
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