Gap’s ‘Whispering’ Windows Call Out To Passing Customers

Gap’s ‘Whispering’ Windows Call Out To Passing Customers
Design

To lure customers into their stores, the retailer is testing discreet audio displays that project sound from the window, turning it into a transparent vibration speaker.

Emma Hutchings
  • 11 october 2012

To attract more customers into their stores, Gap is testing FeONIC‘s ‘Whispering Windows,’ which project sound and advertisements from a window display. Brandchannel reports that the new window displays are on show at the brand’s flagship stores in London, Paris, Rome, and Milan, to highlight its current campaign.

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