While the press debates the merits of paywalls, the once-threatened Berlin-based paper Die Tageszeitung is thriving under a new co-operative model.

This article titled “The German newspaper saved by its readers” was written by Patrick Kingsley, for The Guardian on Monday 1st October 2012 19.30 UTC

To paywall or not to paywall: it’s a question that plagues the media. At its heart is a debate about whether your readers are your customers – or your product, to be sold to advertisers.

At Die Tageszeitung, a newspaper based in Berlin, they look at it differently. Its readers are its owners. Quite literally, in fact. Taz – as the paper is nicknamed – is owned by a co-operative of 12,000 readers.

This content is available for Premium Subscribers only.
Already a subscriber? Log in