Webb deVlam has created the special pack for the gin brand with an electroluminescent illustration by Yehrin Tong.

Design consultancy Webb deVlam and packaging manufacturer Karl Knauer have created a special Global Travel Retail pack for Bombay Sapphire, with an illustration by Yehrin Tong that lights up whenever someone touches it.

Design Week reports that the illustration was produced in electroluminescent ink, and a battery is hidden in the bottom of the packaging. When you pick it up off the shelf, a hidden mechanical switch triggers the electric current. This runs through different paths at different times to create the visual effect, which lasts for 18 seconds before stopping until its activated again.

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