Gucci Makes Sharing Easier With Pinnable Online Banner Ads
Luxury brand launches advertisements that can be placed directly onto Pinterest, and therefore tracked and analyzed.
The latest online ads from the luxury fashion brand includes a small ‘Pin it’ button on the bottom left corner that allows users to easily share the ad on Pinterest. By clicking on the social sharing button, users are presented with the Pinterest overlay where they can select to pin the banner image, or one of the products they see in the ad.
The advertisement was developed in collaboration with Triple Lift, where the data and performance of the ad can be tracked and analyzed. The pinnable ad is part of Gucci’s Fall/Winter 2012 digital campaign and will be found on the sites: WSJ, Polyvore, Style.com, Lifestyle Mirror, and The Cut.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.