A new augmented reality app called Pocket Art Gallery lets you select artwork from galleries around the UK and hang them in your surroundings.

To mark the fourth and final year of the Great British Art Debate, its partners have created a free iPhone app to showcase famous artworks from galleries across the UK. ‘Pocket Art Gallery‘ lets users take the paintings out of the gallery and virtually hang them in their home, park, street, or workplace.

You can browse through the 100 artworks in the augmented reality app and curate your own mini collection, then look through the iPhone camera to see them in the real world. Each painting includes information about its artist, place, and origin, and you can take photos of your collection to share them on Facebook, Twitter, or the Pocket Art Gallery map.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in