These new commercials are part of the home furnishing company's brand revitalization campaign in the UK and Ireland.

IKEA has launched a new brand strategy for the UK and Ireland that aims to demonstrate the company’s knowledge and understanding of the challenges people face every day in their homes and provide practical ideas, solutions, and inspiration.

The new spots for the campaign will take the form of music videos with the first one, ‘Playin’ with my friends,’ featuring a song by Masters in France. Created by the agency Mother London, it shows a gathering hosted by a young girl and her father for a group of their friends. The girl is having such a great time that she imagines the adults as giant toys, including a teddy bear, a robot, and a monkey. The ad shows that IKEA solutions enable children to cook, dine and interact together with the adults.

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