Museum Creates Interactive Installation Ads To Show How Fun Science Can Be [Pics]

Museum Creates Interactive Installation Ads To Show How Fun Science Can Be [Pics]
Advertising

Science World in Vancouver creates a clever advertising campaign with weird facts brought to life.

Yi Chen
  • 22 october 2012

Science World in Vancouver partnered with Rethink Canada to create a series of clever outdoor ads to promote the museum. The ambient ads had various fun facts to show that science can be interesting and fascinating. One of the ads included a large sandbox labelled “Rajah” in the middle of the street with the fact, “Tigers will use a litter box.” Another notable ad was a scale placed in an elevator and explained that, “You weigh less on the way down.”

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