Anti-Drug, Interactive Facebook App Recreates Fake Footage From “Last Night”

Anti-Drug, Interactive Facebook App Recreates Fake Footage From “Last Night”
technology

'Sip It Up', created by BKWLD that hijacks contacts and pictures, and makes novel use of the user's Timeline to dissuade people from drug use.

Emma Hutchings
  • 9 october 2012

In a digital campaign for the CHPA Partnership for a Drugfree America, BKWLD collaborated with Tribal DDB and Moxie Pictures to raise awareness of the dangers of DXM cough medicine abuse, commonly known as “robo-tripping”. They created a Facebook app called ‘Sip It Up‘, which pulls the user’s info into a personalized video experience, and redesigned dxmstories.org to educate them with videos, stories, and facts.

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