Two years ago, Apple's then-chief executive told financial analysts why the 'avalanche' of 7in tablets would fail. Would he be pleased with the direction the company has now taken?
This article titled “iPad Mini: what Steve Jobs said about 7in tablets in 2010” was written by Charles Arthur, for guardian.co.uk on Monday 22nd October 2012 10.14 UTC
So if Apple is really launching a 7.85in “iPad mini”, how does that square with what Steve Jobs said two years ago? You might recall that on 18 October 2010, Jobs popped up on the discussion of Apple's earnings results to put in his two billion-worth.
Apple at that time had had yet another good quarter: sales of the new iPhone 4 were going well (a record, with phone sales up 94% year-on-year to 14.1m, and iPad sales too had begun gaining momentum – up from zero when the iPad went on sale in April 2010, just six months earlier, to 4.2m for the three months to September.