With the announcement of Apple's latest device analysts are predicting the new product could cut into sales of Kindle line as well as the android tablet.

This article titled “iPad Mini: new Apple tablet may pose a major threat to Amazon and Google” was written by Charles Arthur, for guardian.co.uk on Tuesday 23rd October 2012 13.51 UTC

Apple's expected launch on Tuesday of an “iPad mini” – which some think could also be called the iPad Play, iPad Air, or iPad U – will find an eager market seeking smaller, cheaper tablets, according to research from the British analysis company Context.

Salman Chaudhry, mobile computing analyst at Context, also warns that it poses a threat to Amazon's Kindle line, because it will be positioned as a content consumption device – and so could cut into expected sales of the Kindle Fire tablets, launched in September.

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