Jaguar’s High-Tech Showroom Lets Customers Explore Virtual Cars

Jaguar’s High-Tech Showroom Lets Customers Explore Virtual Cars

Virtual Experience recognizes hand gestures to provide a true-to-life feel.

Yi Chen
  • 30 october 2012

Jaguar Land Rover’s Virtual Experience brings the vehicle to life, even when they are not available yet. The digital showroom includes high-resolution rendering of car models projected onto a screen that shows a nearly 1:1 video representation of the actual vehicle.

Customers can explore the interior and exterior of the on-screen car with basic hand movements and gestures. With a few flicks of the wrist, users can open car doors, lift the hood, browse inside the car, and even see the vehicle in different colors, and trimming options.

The Virtual Experience debuted at the recent Paris Motor Show to showcase the new Range Rover F-Type. Jaguar plans to launch a software that allows consumers to explore and customize the car at home, and then save the personalized vehicle on a smartphone before bringing it into a dealership to have the car presented via the Virtual Experience.

Jaguar Land Rover


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