Jaguar’s High-Tech Showroom Lets Customers Explore Virtual Cars
Virtual Experience recognizes hand gestures to provide a true-to-life feel.
Jaguar Land Rover’s Virtual Experience brings the vehicle to life, even when they are not available yet. The digital showroom includes high-resolution rendering of car models projected onto a screen that shows a nearly 1:1 video representation of the actual vehicle.
Customers can explore the interior and exterior of the on-screen car with basic hand movements and gestures. With a few flicks of the wrist, users can open car doors, lift the hood, browse inside the car, and even see the vehicle in different colors, and trimming options.
The Virtual Experience debuted at the recent Paris Motor Show to showcase the new Range Rover F-Type. Jaguar plans to launch a software that allows consumers to explore and customize the car at home, and then save the personalized vehicle on a smartphone before bringing it into a dealership to have the car presented via the Virtual Experience.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor