In a talk from PSFK's London conference, Chief Marketer explains how the biking brand manifests through the motto 'Glory Through Suffering'

If you were to ask Marketing Director James Fairbank of Rapha what the best sport is, he would unequivocally respond with “road-cycling.” The biking lifestyle brand's Marketing Director introduced his company to this year's PSFK CONFERENCE LONDON attendees, explaining how they work to promote a lifestyle and passion, rather than marketing products. Led by the motto ‘Glory Through Suffering' the company employs over 60 individuals around the world and has bases in New York, San Francisco, London, and Tokyo.

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