In Brief

The deli-inspired line will feature 21 nutritious 'on-the-go' items for busy commuters.

The last time we saw Jamie Oliver on PSFK, he was championing 9-year old Martha Payne’s blog NeverSeconds, a daily chronicle of her school lunches. Martha, dissatisfied with the school’s options, started the blog as a way to gauge the healthiness of the food; Oliver congratulated her for encouraging her school to provide fresher, more nutritious options.

Oliver has now introduced his own line of healthy, on-the-go lunch options for busy commuters at the UK pharmacy chain Boots. The line, Jamie Does Lunch, features 21 deli-inspired options ranging from sandwiches and wraps to salads and dips. Commuters can pick up hummus dip sticks for £1.95 and nosh on Thanksgiving-inspired sandwiches or an Indian carrot salad for  £4.00. Oliver says of the line, ‘We’ve only used the very best ingredients to make sure everything is bursting with flavour and, because it’s at Boots, one of our tasty, nutritious options is never too far away.’

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