Japanese Cuddle Cafe Lets Patrons Spoon With A Stranger
'Soine-ya' offers its members the chance to sleep next to someone for a price, with additional extras like patting or gazing into their eyes.
If you’re desperate for a cuddle, head to the newly opened ‘Soine-ya‘ (‘sleeping together-shop’) in Akihabara, Japan. Kotaku reports that the business is the first of its kind in the country. Customers must first pay a membership fee of ¥3,000 ($39), and are then charged for the amount of time they spend sleeping next to a woman. Twenty minutes is ¥3,000 ($39), six hours is ¥30,000 ($386), and ten hours is ¥50,000 ($650).
Additional extras can also be purchased for ¥1,000 ($13), such as having the lady rest her hand on your arm for 3 mins, gazing into each other’s eyes for 1 min, patting for 3 mins, or putting your head on the lady’s lap for 3 mins.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”