In Brief

The Creative Director introduces new forms of kinetic learning.

After 42 seasons of innovative, award-winning children’s television, Sesame Street is still pushing the limits of technology and its educational capacity. Jason Milligan, creative director and head writer at Sesame Workshop, presented their latest and greatest technological advancements at PSFK CONFERENCE LONDON. Milligan recalled the beginnings of Sesame Street, which was merely a question posed at a dinner party: can television teach? If so, could they use television to teach inner-city, under-privileged kids to better prepare them for school? These challenges turned into a goal: “use [the] educational power of media to help children everywhere reach their highest potential.”

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