Restrictions Force Us To Be Creative – John Pugh, Boehringer Ingelheim [Video]
Director of Digital Communications explains the importance of fun on social media to aid a corporation's reputation and outlook.
To begin his speech, John Pugh shared his first experiences with the Pharma industry, from which he learned two things: the formal atmosphere is intimidating and ACDC is good for your career (his fan-dom landed him his first job in the field). Pugh gave his insight into the shortcomings and opportunities within the pharma industry at PSFK CONFERENCE LONDON. What he found was that the industry was bad at communicating, partially due to legal restrictions, and consumers weren't happy. However, he quipped, “restriction forces us to create.”