The Creative Partner illustrates the importance of keeping things simple can offer the most rewarding solutions.

Addressing second- and third-world poverty is a continuing struggle for philanthropic organizations. Common responses, such as sending financial aid and supplies, can often be “parachute” solutions, which lend help, but do not provide sustainable solutions for countries who cannot support themselves monetarily or in terms of natural resources. At PSFK CONFERENCE LONDON, Johnathan Ford of Pearlfisher explained how designers and creative companies can use low-tech innovations to transform poverty and barren space into an economically sustainable and thriving resource in a community. Citing the work of the Haller Foundation in Mombasa, Kenya, Ford stressed the importance of ethical design within a project or corporation and how this sort of innovation could change perceptions surrounding design and encourage knowledge transfer.

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