Keeping True To ‘Old Fashioned’ Brand Values Will Help Spur Creativity – Julian Thomson, Jaguar [Video]

Keeping True To ‘Old Fashioned’ Brand Values Will Help Spur Creativity – Julian Thomson, Jaguar [Video]
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Head of Jaguar Advanced Design discusses how emotional connections between the producer and the consumer are what keep companies relevant.

Karen Summerson
  • 14 october 2012

Julian Thomson, Head of Jaguar Advanced Design, has no shortage of professional experience or talent — he has worked for many notable automotive companies, including Ford, Lotus, BMW, Volkswagon and Audi, among others. At PSFK CONFERENCE LONDON, Thomson did, however, cite a lack of innovation within his field. In the past eight years, he has worked to overcome static design and helped rebuild the company by looking to their heritage and values for innovative inspiration.

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