Levi’s Water-Less Jeans
The Waste Less denim products contain a minimum of 20% post-consumer recycled content, and represent the next chapter in the company's sustainable design initiative.
Levi’s has introduced a new denim collection made from recycled plastic bottles and food trays, as part of its sustainable design initiative. The Waste<Less products will include a minimum of 20% post-consumer recycled content, which is around eight 12 to 20-ounce bottles per jean.
Brown beer bottles, green soda bottles, clear water bottles, and black food trays are collected through municipal recycling programs across the U.S. and sorted by color. They are then crushed into flakes and made into a polyester fiber. This is blended with cotton fiber, which is woven with traditional cotton yarn to create the denim. The color of the materials used adds a beautiful undertone to the fabric, creating a unique finish.