Lexus Print Ad Features Music & Headlights That Turn On And Off [Video]
The new campaign in Sports Illustrated comes to life when readers place an iPad version of the ad underneath, with the wheels spinning as if the image of the car is in motion.
The new Lexus ad in this month’s Sports Illustrated magazine follows the interactive print ad trend. When readers place an iPad version of the ad beneath the print version it “comes to life” by playing music, highlighting the interior of the new Lexus 2013 ES, and spinning the wheels as if the car is in motion. Lexus created an innovative technique called ‘CinePrint’ to merge print and digital, inspired by the technology of its new model. According to Mashable, the company notes that most traditionally interactive print ads direct users away from the page but this is different:
Now Track More Ideas
- UPS Tests Delivery Tricycles To Get City Dwellers Their Packages Faster
- Waymo’s Self-Driving Ridehail Pilot Offers Customers 24/7 Service
- Google Parent Company’s Drone Service Will Offer Customers Free Grocery Delivery
- Uber Eats’ ‘Specials’ Lets Restaurants Trade Discounted Combos For Promoted Placement