The brand fitted their monitors into the bottom of the lift and when people entered broadcast an image of an empty elevator shaft below them.

To promote the clarity of their IPS monitor and its lifelike colors, LG installed some in the floor of an elevator for a stunt. This product demonstration aimed to show how realistic the images on the screen are. When people entered the elevator, the ‘floor' would seem to fall away under their feet, causing some to jump and grabbed the handrails, but in actuality it was just a picture of an elevator shaft projected simultaneously on the screens.

Check out the video below to see the ‘So Real it's Scary' stunt take place:

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