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How ‘Likability’ Trumps Competence In A Brand’s Image [PSFK CONFERENCE SF]

How ‘Likability’ Trumps Competence In A Brand’s Image [PSFK CONFERENCE SF]
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More in retail

retail

The End Of The Digital-Offline Retail Divide

Key stats from our Future of Retail 2018 report show how online and offline retail can exist together

22 November 2017
retail

Why Retailers Should Monetize Product Interaction, Not Sales

PSFK sat down with b8ta founder & CEO Vibhu Norby to discuss how retailers need to figure out a business model to survive the retail armageddon

22 November 2017

The Latest

Event

PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail

January 16, 2018 | New York City
Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
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