How ‘Likability' Trumps Competence In A Brand's Image [PSFK CONFERENCE SF]
PSFK talks to author Rohit Bhargava about how building deeper and more trusting business and personal relationships is the key to success.
PSFK is excited to have Rohit Bhargava as a speaker at PSFK CONFERENCE SAN FRANCISCO. Rohit is the author of ‘Likeonomics‘, a book exploring why some companies are more believable than others and why being likable is the secret to being trusted and getting more customers. On November 1st, Rohit will discuss what he has termed a modern believability crisis and why likeability often trumps competence and is the real key for building trusted personal relationships.
What is the modern believability crisis?