Designed to showcase the rapper's Trukfit line in Las Vegas, Pearl Media used the technology to display the entire collection on two figures.

Pearl Media used 3D projection mapping technology to showcase Lil Wayne's Trukfit fashion collection. Mannequins were placed on the show floor at the MAGIC marketplace convention in Las Vegas and also featured in Lil Wayne's performance at a local nightclub.

The entire clothing line was displayed on the mannequins using projection mapping to change their outfits. This technology could be used in a window display or fashion show, creating a spectacle to attract consumers while showcasing a lot more products. You can check out the mannequins in the video below:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in