British retailer turns donated fashion items into the Shwop Coat.

Earlier this year, Marks & Spencer partnered with Oxfam to introduce the shopping scheme called ‘shwopping.’ Shoppers can swap for a new piece of clothing by donating items that they no longer want to charity. Recently, the British retailer has taken shwopping to the next level by recycling clothes that are unsuitable for resale and turning it into a new coat.

The Shwop Coat is made from recycled clothes that have been reduced to fibre form, cleaned, and made into new fabric. The coat consists of 63% wool, 26% nylon, 8% cashmere and 3% other fibers. The coat is available at selected stores and retails for £89.

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