Marks & Spencer Sells New Coat Made From Recycled Clothing

Marks & Spencer Sells New Coat Made From Recycled Clothing
Advertising

British retailer turns donated fashion items into the Shwop Coat.

Yi Chen
  • 15 october 2012


Earlier this year, Marks & Spencer partnered with Oxfam to introduce the shopping scheme called ‘shwopping.’ Shoppers can swap for a new piece of clothing by donating items that they no longer want to charity. Recently, the British retailer has taken shwopping to the next level by recycling clothes that are unsuitable for resale and turning it into a new coat.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.