menu

McDonald’s Partners With Angry Birds To Create A New Fast Food Centric Game

McDonald’s Partners With Angry Birds To Create A New Fast Food Centric Game
Advertising

In China, Rovio has teamed up with the fast food giant to bring special location-based activities that are exclusively available in their restaurants.

Emma Hutchings
  • 23 october 2012

In China, Rovio has partnered with McDonald’s to offer location-based Angry Birds games inside the fast food restaurants. For people playing on their mobile device while they eat, there are special hidden game modes and free power-ups that aren’t available anywhere else.

McDonald’s Partners With Angry Birds, Creates Game With Stolen Burgers

Customers will also be given the opportunity to vote on the location that will feature a real slingshot on its golden arches, like those used in the Angry Birds games, to protect McDonald’s food from the naughty pigs. Christine Xu, vice president of marketing for McDonald’s China, said:

We’re delighted about this exciting new initiative in China. Both McDonald’s and Rovio are brands that are very focused on their customers, wanting to constantly bring them better and more engaging experiences, and that’s what brought us together.

Creativity reports that a TV ad starring the game’s characters is being used to launch the campaign, featuring the pigs stealing a McDonald’s burger from a customer, which sets the birds in motion. You can watch it below:

McDonald’s China

+advertising
+Angry Birds
+Asia
+china
+Entertainment
+fast food
+gaming
+mcdonalds
+mobile
+retail
+rovio
+technology
+tv commercial
+UPS
+USA

More in Entertainment

Entertainment

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017
Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.