Prada is set to take over the fast food giant's Italian outpost in a high-end galleria. But will the golden arches give up without a fight?
Milan’s Galleria Vittorio Emanuele II, with its glittering Gucci and Louis Vuitton flagship stores, has long attracted tourists eager to marvel at the posh heart of the world’s fashion capital. For the past two decades, the historic, marble-floored, glass-vaulted arcade that takes tourists from the Duomo cathedral to La Scala opera house has also been a prime location for a branch of the US chain McDonald’s. The restaurant was a popular meeting point, reliably serving up its cheap “two all-beef patties, special sauce, lettuce, cheese, pickles, onions – all on a sesame seed bun”, as the famed Big Mac jingle goes.
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