A radical trend has hit France's fashion week – and it's three British designers are leading the charge.
This article titled “A new minimalism on the Paris catwalks” was written by Jess Cartner-Morley, for The Guardian on Thursday 11th March 2010 21.00 UTC
It is 10 o'clock on a Monday morning, and in the beaux arts splendour of the Paris Opera, fashion week is in full swing. Everyone is here, and I mean everyone – Mozart and Rossini standing guard from their stone columns outside, Pegasus and Apollo gazing down from the soaring gilt ceiling, Paul McCartney and Carine Roitfeld in the front row. Stella – everyone just says Stella, darling; it's like Oprah or Madonna – is about to show her new collection. At the breakfast stand, there is coffee and little tubs of fresh fruit. (Next to the tubs of fruit, there are also – as a concession to any greedy imposters – tubs of fresh fruit with dollops of yoghurt. No one touches those.)