How Mobile Devices Can Inspire Consumers To Lead Healthier Lives [PSFK CONFERENCE SF]
PSFK talks to Jason Oberfest about his vision for turning smartphones into a primary channel for care and an inspiration for improving personal health.
PSFK is excited to welcome Jason Oberfest as a speaker at PSFK CONFERENCE SAN FRANCISCO. Jason is the co-founder and CEO of Mango Health, a startup building mobile applications that help consumers better manage and improve their health. On November 1st, Jason will discuss how the mobile device will function as a primary channel for care and an inspiration for improving personal health.
What do you see as the goal of Mango Health?
We inspire consumers to lead healthier lives. Our mission is to make fun and elegant mobile applications to help consumers better manage and improve their health. Our first mobile application is targeted at the 4 out of 5 Americans who take nutritional supplements, prescription drugs and over-the-counter drugs each week. The company is backed by leading Silicon Valley investors including First Round Capital, Mike Maples (Floodgate Fund), Steve Anderson (Baseline Ventures), Mark Pincus (Zynga), and Keith Rabois (Square).
From what you learned while you were in gaming, what are the opportunities and implications of of collecting data around patients concerned about their health? How does Mango Health improve the user experience through data?
We believe the rise of the smartphone enables consumers to keep a complete personal health journal in their pocket in a way never before possible. We think this will completely redefine how consumers interact with physicians and other healthcare professionals.
Are mobile healthcare applications reaching a critical mass?
One day people will see their mobile device as a primary channel for care and a main inspiration for improving personal health. Mobile applications, always on and always connected, will become central tools in helping consumers better manage and improve their health. Consumers will increasingly understand how their health compares to the general population, and will be more inspired to improve their personal health as a result.
Please join us on November 1st to hear how Jason’s work in game design has evolved from social games into consumer healthcare at PSFK CONFERENCE SAN FRANCISCO.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.