In an X-Factor-like competition, people can create songs for cow judges, with the winner crowned by measuring the amount of milk each cow creates.

In British Columbia, a unique music competition is being held where cows judge the songs. The BC Dairy Association's ‘Music Makes More Milk‘ initiative is inviting contestants to create original pieces of music for a contest, the winner of which will be the one that makes the cows produce the most milk.

Developed by DDB Canada, the basic premise behind it is that cows respond positively to music. Contestants can use an online music composition tool to create their songs. The six-week contest launched on Wednesday, and the top 15 songs voted for by the public will be played to the cows on a BC dairy farm. Videos of the cows reacting to each shortlisted song will be shared online on November 7th.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)