Nike Reveals Building Made Entirely Of Thread And Plastic Bottles [Pics]
The structure reflects the design of the the sports brand's Flyknit footwear as lightweight, sustainable, and innovative.
Nike collaborated with the design firm Miniwiz to build a special pavilion to showcase its Flyknit collection in Beijing, China. The Feather Pavilion reflects the attributes of the new footwear as being lightweight, sustainable, and innovative.
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits