Nike Creates Digital ‘Cheers’ That Display In Real-Time On Half Marathon Course

Nike Creates Digital ‘Cheers’ That Display In Real-Time On Half Marathon Course
technology

In Budapest, the sports brand created ‘Cheer Me On,’ a Facebook app where friends could send digital messages to a screen for runners.

Emma Hutchings
  • 18 october 2012

In Hungary, Next Wave Europe created the Facebook app ‘Cheer Me On’ for Nike to enhance the experience of runners in the Budapest Half Marathon. The integrated tool connected runners and their friends by delivering digital ‘cheers’ and personalized motivational messages.

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