Nike Measures Soccer Fans’ Enthusiasm As If It Was An Earthquake
To test the power of sports lovers Argentina, the athletic wear giant placed a digital seismograph under a stadium to see how the noise and commotion measured on the Richter scale.
Nike and BBDO Argentina tested the level of enthusiasm from soccer fans by placing a digital seismograph under the Estadio del Bicentenario stadium in San Juan during the 2012 Copa Argentina final.
Creativity reports that the seismograph received signals from four accelerometers under the stands to see where the fan activity would have registered if it was an earthquake on the Richter scale. During the 90 minutes of play, Nike created a scale showing the level of activity. The Boca fans created the equivalent of a 6.4 earthquake when a goal was scored, which would have been very damaging if it was real. Watch the video below to learn more about the experiment: