To launch the new Jordan CP3.VI, the sports brand created a unique 'frozen' art installation in Venice Beach using dozens of Chris Pauls.

For the launch of Nike‘s Jordan CP3.VI, Wieden+Kennedy created this live “frozen” moment using a chain of Chris Paul doubles in Venice Beach, California. The unique art installation features dozens of Chris Paul look-a-likes and “frozen” props like basketballs, bikes, spilling coffee, pigeons, and even a caricature artist, as the star makes his way to the basket. As the scene unfolds in this video, we are shown an amazing traction story of how CP3 cuts through L.A. You can check it out below:

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