Norwegian Airline Offers Free Flights To Its Competitor’s Passengers [Video]

Norwegian Airline Offers Free Flights To Its Competitor’s Passengers [Video]
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Small airline, Wideroe boosts their business by offering gratis tickets to flyers on their larger market peer, Norwegian Air.

Karen Summerson
  • 19 october 2012

A small, Norwegian airline has attracted lots of attention and business with it’s new marketing scheme. Wideroe offers frequent flights to many smaller destinations in Norway, using smaller planes. Their main competitor, Norwegian Air Shuttle, can offer cheaper rates with larger planes, so Wideroe has started a campaign to build business: anyone holding a Norwegian Air ticket may fly for free with the company, if seats are available.

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