Old Navy Creates A Scannable Coupon Out Of Humans
To celebrate reaching 5 million Facebook fans, the retailer has created a 30% off promotion for customers using real people.
After reaching the five million fan mark on Facebook, Old Navy decided to celebrate by giving all their fans a big deal. Agency CP+B brought hundreds of people together to create a 30% off coupon. An aerial shot of the 120ft x 60ft promotion features colorful props and a barcode made of 88 placards, which is readable by in-store scanners.
The human coupon, which can be downloaded here, is valid from 12th-14th October and should encourage a lot of Old Navy’s online fans to visit their stores. Check out the video below to see how the coupon was created:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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