How To Create An Online Boutique That Doesn't Hawk ‘Fast Fashion'
Byronesque aims to create new editorial and commercial foundations for online fashion sites that offer vintage and modern designer brands.
While events like Sweden's DesignBoost maintain a strong focus on sustainability politics and smart design strategy, Gill Linton's framing of the future of fashion explores notions like authenticity, the persistence of vintage clothing, and the enrichment of the human imagination. Both of the perspectives on fashion are a reaction to ‘fast fashion'. She describes her vision for Byronesque:
Byronesque is the first combined editorial and e-commerce website that treats designer vintage fashion with the same progressive creativity as contemporary fashion magazines and boutiques… Our original editorial pays intellectual homage to the lives and minds of important, but not necessarily obvious, people in fashion history whose work inspires us to challenge today’s fashion and popular culture mediocrity.”