The Humble Indie Bundle -- an experiment in voluntary price discrimination-- shows that most people do the right thing, which helps offset the people who don't.

This article titled “Giving online customers the chance to pay what they want works” was written by Cory Doctorow, for guardian.co.uk on Tuesday 9th October 2012 10.47 UTC

What if the experience of purchasing electronic media was redesigned around making you feel trusted and sincerely appreciated? What if you knew that the lion’s share of the money you spent on electronic media went straight to the creator? What if, in short, you knew your honesty would be rewarded with a fair deal for all parties?

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