Fans of the pizza chain were stalked by the stoned-looking mushroom with help from their friends and family, and filmed using hidden cameras.

Mellow Mushroom has grown to 130 stores in over 100 U.S. cities and wanted to get more followers on Twitter. The pizza chain launched a campaign that told people “if you follow us, we’ll follow you”. Twenty Twitter followers were stalked by the company’s stoned-looking mushroom mascot in real life over one week. Their friends and families were enlisted as accomplices as they were trailed without their knowledge and recorded using hidden cameras. Check out the video below to see the mushroom mascot following one of the company’s Twitter followers:

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