AR Software Lets Users Give Themselves Plastic Surgery
Digital Surgeon is an augment reality concept by Simone Ferracina that would give users the ability to create different visions of their faces.
‘Digital Surgeon‘ is an augment reality concept by New York-based designer Simone Ferracina that aims to let people create alternative visions of their own face.
The speculative software is aimed precisely at regaining control over the body as perceived in immersive environments. The user’s body is scanned in great detail to generate a 3D baseline model for the mapping of surgeries, and then they can select a surgery to test in front of the mirror. Once they are satisfied, the changes are broadcasted to “optoelectronic lenses” activated by proximity and computed in the viewer’s field of vision in real-time.
Digital Surgeon promotes a flexible idea of beauty, proposes new electronic frontiers for the (perceived) body and generates a novel kind of real-time portraiture—one where painter and thing painted coalesce into one. It imagines men and women capable of (re)presenting their bodies with ever-growing plasticity—unbound by the prescriptive tastes of society.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers