Pop-Up Starbucks Library Encourages Visitors To Trade Books For Drinks
Designed by Nendo, the Tokyo store is covered from ceiling to floor with informational booklets about 9 different types of espresso drink that visitors exchange to get their beverage.
The ‘Starbucks Espresso Journey’ in Tokyo is a pop-up store by Nendo, which is dedicated to Starbucks’ espresso drinks. It was designed more like a library than a traditional store, with shelves filled with books about nine drinks including lattes, cappuccinos, and cafe mochas. Their covers are in different colors, which correspond to each drink, and they feature an insert that can be used to create a customized Starbucks tumbler.
Visitors are encouraged to read about the various coffees and select their favorite, purchasing an actual espresso drink by trading the book at the counter. They can keep the book cover, which tells them about the drink they’ve chosen.