Red Bull Creates Enormous, Stunt-Powered Rube Goldberg Machine [Video]
Free runner Jason Paul and his Team Farang pals powered this feat around an abandoned factory in Hamburg, Germany.
Rube Goldberg machines (named after the American cartoonist and inventor) are deliberately over-engineered to perform simple tasks in a complex manner. Red Bull put an awe-inspiring spin on the machine with a mega-sized, human-powered version. German free runner Jason Paul and his Team Farang took it to the next level in and around an abandoned factory in Hamburg. He performed various stunts to set off the chain reactions, including leaping off of upright shipping containers that fall like dominoes, and jumping out of a moving convertible. You can check it out in the video below:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”