Restaurants who avoid publishing online menus because it's too much of an organizational nightmare have just lost their excuse as a new service makes all adjustments simultaneously.

Updating menus and prices has always been an arduous task for restauranteurs, involving disassembling current menus, printing new ones and triple checking that old copies do not, under any circumstance, get into diners’ hands. Fold in the responsibility of updating online and social media menus (plus increased diner demand for frequently changing menus) and the task of keeping details consistent requires meticulous and constant attention.

Cambridge, MA and San Francisco-based Locu has launched a web-based solution to help restaurants design, manage and publish up-to-date menus across print, website, mobile site and Facebook formats.

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