Reverse Stiletto Shoe Has Heel At The Front [Video]
Scary Beautiful explores the ideals of fashion and what lies beyond perfection.
Artist Leanie van der Vyver collaborated with Dutch shoe designer René van den Berg to create the conceptual shoe called ‘Scary Beautiful.’ The pair of extremely high leather shoes is reversed in design where it leads with the heel. In order to walk, the wearer must place their weight on a the ‘shin’ part of the shoe, which in turn contorts their body to change our perception of traditional beauty.
Humans are playing God by physically and metaphorically perfecting themselves. Beauty is currently at an all time climax, allowing this project to explore what lies beyond perfection.
Watch the video below to see a woman put on a pair of Scary Beautiful and trying to walk in them very slowly:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common