Starting with a smoother typeface, the next set of games are differentiating their branding from London 2012.

Typography firm Dalton Maag created the bespoke typeface for the Rio 2016 games. The fluid font draws inspiration from three primary sources which are the natural landscapes of Brazil, its architecture, and the movement of athletes.

The type looks as if it is hand drawn script; it looks wavy, bubbly, and smooth, almost to the point where it seems aquatic. This is a stark contrast to the jagged, angular font used for the London 2012 games.

#gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

Also, make sure to check out the animated video below to see the font in action.

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