Rio Announces Official Font Of The 2016 Olympics [Pics]
Starting with a smoother typeface, the next set of games are differentiating their branding from London 2012.
Typography firm Dalton Maag created the bespoke typeface for the Rio 2016 games. The fluid font draws inspiration from three primary sources which are the natural landscapes of Brazil, its architecture, and the movement of athletes.
Now Track More Ideas
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Reddit Members Received Discounts At McDonald’s By Clicking The Hamburger Menu