Rio Announces Official Font Of The 2016 Olympics [Pics]

Rio Announces Official Font Of The 2016 Olympics [Pics]

Starting with a smoother typeface, the next set of games are differentiating their branding from London 2012.

Plus Aziz
  • 19 october 2012

Typography firm Dalton Maag created the bespoke typeface for the Rio 2016 games. The fluid font draws inspiration from three primary sources which are the natural landscapes of Brazil, its architecture, and the movement of athletes.

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