The automaker is establishing an incubator-style program offering business training and financial incentives.

Closely linked to Scion's car selling mission has been support for a variety of art and music initiatives. They established a gallery, started a music label and produced their own magazine.  Their latest creative culture venture is a contest called ‘Motivate‘ which will give a lucky winner an opportunity to gain business knowledge and financial support to help realize their career dreams. The top prize is 6-months access to a personal business mentor, $10,000 and a Scion vehicle of their choice.

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