Selfridges Designs Specialized Shopping Suites Inspired By Style Icons
The British department store takes inspiration from fashion mavens like Grace Jones to customize their retail space and enhance the personal shopping experience.
UK-based luxury retail Selfridges, looks to the past to draw inspiration for its new store concept of personal shopping suites. Each of the seven-themed suites, collectively known as the Personal Shopping salon, will glorify the style of a past fashion icon, from singer Grace Jones to noted fashion designer Lanvin. The suites serve as the central draw for a new 5,000-square foot private lounge at the store, which features a library and bar, aiming to make shopping a more socialized experience.
In the race to create unique environments for their customers, many retailers have opted for a technology-centered approach, but with its new suites, Selfridges aims to get back to the roots of traditional retailing by integrating strong storytelling and theatrical elements into the space. A move that showcases the store’s heritage, while creating a truly luxurious environment in which to shop. The renovated interior concept was designed by London-based architecture firm WaldoWorks.