Selfridges Designs Specialized Shopping Suites Inspired By Style Icons
The British department store takes inspiration from fashion mavens like Grace Jones to customize their retail space and enhance the personal shopping experience.
UK-based luxury retail Selfridges, looks to the past to draw inspiration for its new store concept of personal shopping suites. Each of the seven-themed suites, collectively known as the Personal Shopping salon, will glorify the style of a past fashion icon, from singer Grace Jones to noted fashion designer Lanvin. The suites serve as the central draw for a new 5,000-square foot private lounge at the store, which features a library and bar, aiming to make shopping a more socialized experience.