Shawn Parr: The Age Of User-Controlled Digital Entertainment
The audience today controls when and where they’ll consume content. Viewership has moved from 'primetime to my time.
Even Rupert Murdoch, the world’s foremost champion of old-school print, can no longer deny that media has moved to a digitally-enabled world. A world where audiences are just as likely, if not even more, to watch their favorite TV shows on their computer, Xbox, or mobile device as they are on their TV. Unlike before, the television and digital worlds are colliding in a battle for ad dollars, eyeballs and original content that can effectively break through in this new paradigm of user-controlled content.