Shopper Receives Remote Fitting To Help Buy The Perfect Dress [FUTURE OF RETAIL]
PSFK explores how fashion retailers can drive sales by providing customized service in this illustrated scenario from the 2012 Future of Retail report.
In PSFK’s latest Future of Retail report, we present several use-case scenarios that showcase a potential future retail experience for different business verticals. Leveraging the trends uncovered during our research, the PSFK Consulting team have illustrated ways that these trends might manifest in the near future.
The following fashion boutique scenario is one of five featured in our latest report and shows how fashion retailers can drive sales by offering realtime customized service via nontraditional channels.
While browsing products on her tablet, Vanessa “pins” a skirt she likes. The service she is using asks her if she would like to allow access to her social graph in return for more relevant product recommendations. She grants access to the service and is immediately met with a suggestion for an elegant, black dress that she might like.
She clicks the “Find Near Me” button on app and a map appears showing the location of a local retailer who has the dress in stock. She clicks “Chat With The Store’s Tailor” and is connected instantly.
The tailor has Vanessa step away from the tablet and is able to capture an image of her, which will be used for the fitting.
The tailor then overlays an image of the desired dress and begins to make ‘virtual’ alterations, which Vanessa can see in real-time. At the end of the tailoring session, she agrees to the changes.
With the virtual alteration complete, Vanessa heads to the store. She tries on the dress, which has been tailored to her specifications and it fits perfectly. She pays for the dress on the spot and is on her way.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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