A team in the Netherlands lends out valuable items and athletes to keen football enthusiasts.

Havas and MediaMonks in Amsterdam partnered with with PSV in Netherlands to offer fans a once in a lifetime chance to ‘borrow' items from the club. Items range from the stadium, to the coach and players, the UEFA Cup, and even the mascot. The ‘Freo Loan League' invites fans to pick out an item they want to borrow in a virtual PSV stadium, and then explain why they want to claim it. A panel of judges consisting of players and Havas employees will select the best requests and award the fan with the item.

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